Rotterdam, Netherlands – September 4, 2024 – IBC 2024 stand 5.C90 (AWS D2C zone) – Tiledmedia, specialist provider of video streaming technology, is using IBC 2024 to showcase its pioneering Tiledmedia Player, and demonstrate how it can help video streaming services stand out in today’s crowded and fragmented media entertainment market.
Tiledmedia Player, the company’s flagship solution, enables ‘tiled streaming;’ whereby a streamed video transmission can be divided into discrete smaller ‘tiles,’ then streamed individually, yet simultaneously decoded to create a mosaic of live action on-screen feeds.
We are the only video player that’s multi-stream at heart,” says Rob Koenen, Tiledmedia Co-founder and Chief Business Officer, explaining that inherent and inbuilt multi-stream capability is what differentiates Tiledmedia Player from all others in the marketplace.
IBC 2024 – Entering the spotlight
While Tiledmedia has been successfully supporting high-profile customers since 2017, the company is now using IBC 2024 to launch the Tiledmedia Player more widely to the global video entertainment community: “We’re now coming out of the shadows,” says Koenen.
“There’s growing awareness in our industry of the importance of selecting the right video player to deliver the quality of experience today’s consumers expect,” he says.
“In today’s tough, competitive market, it’s more important than ever for streaming providers to choose technologies that ensure a service is future-ready and poised to deliver an ever-improving user experience,” he says.
Tiledmedia Player’s sophisticated Multiview capability is attractive to broadcasters who wish to show multiple video streams simultaneously. This is particularly applicable for sports where the live competitive action takes place across a wide physical area, such as with motorsport, road racing, cycling, golf or equestrian sports.
This capability is also required when streaming events with simultaneous co-located sporting performances. Viewers may be keen to see competition at different points within an arena or sportsground, such as track and field, gymnastics championships and tennis tournaments, among others. Another example is enabling Multiview streaming of a football tournament’s group stages.
Tiledmedia’s advanced video player technology lets viewers select specific streams focusing on their favourite stars, in addition to the scenes the director offers. The viewer may choose to watch the competitive tussles taking place in the far reaches of a racetrack, for example. Viewers can enjoy action from various points in the field of play, displayed onscreen side-by-side, empowering the viewer select a focus, or even camera angle.
A different approach that yields efficiencies
Empowering streamers to reap maximum Return on Investment for their broadcasting rights is Tiledmedia’s raison d’etre.
“In recent years, sports broadcasters have been demonstrating huge commitment to technological innovation, harnessing state-of-the-art solutions to engage viewers more deeply by helping them see more of the action as it happens,” says Koenen.
Instead of bolting Multiview capability on top of platform-native players, Tiledmedia Player was created as a standalone solution. In Koenen’s words, “we built it as a multi-stream player from the ground up.”
Tiledmedia Player further stands apart because it doesn’t sit on top of platform-native players. The same video player runs on all device platforms, with 100% of the code controlled by Tiledmedia. So launching new and compelling user experiences on a range of consumer devices is dramatically accelerated. This includes all Apple and Android devices (tablets, smartphones, TV dongles, etc.), web browsers, and XR headsets, among others.
Furthermore, using a single cross-platform codebase greatly speeds up integration with other system components, such as analytics and client-side ad insertion.
This means that service providers can roll out multi-platform service innovations, grow audiences, and earn new revenues, faster than otherwise possible. Meanwhile, sports fans can begin to enjoy new and engaging user experiences on all the devices they love.
The right video player can make all the difference
Tiledmedia Player has been deployed by sports rightsholders Including blue-chip broadcasters, streamers, and sports associations, in various international markets.
The solution is highly responsive, and viewers can experience seamless Multiview without any fear of missing out. Switching feeds is instant, and frictionless with frame-accurate cross-feed synchronisation, and audio is uninterrupted.
“We stream what you see at the resolution in which you see it, with the required bandwidth and image resolution dynamically assigned. This eliminates bandwidth wastage for the service provider, resulting in more efficient distribution and better enjoyment for viewers,” Koenen explains.
He points out that service providers not only benefit from delivering a consistent user experience across all device platforms, but that using a single player also allows optimizing the total cost of transcoding ownership by eliminating the necessity of doing multiple encoding and packaging formats.
Tiledmedia Player’s Multiview offers additional revenue opportunities through content-aware, personalized multiview ad insertion. In Koenen’s words, the opportunity is “a fast-developing new advertising paradigm for which we have only begun the scratch the surface in terms of monetization potential.”
Leveraging VR expertise
Tiledmedia’s track record includes devising and deploying an end-to-end solution for live VR360 and VR180 sports experiences at the highest possible quality, to mobile devices and headsets. Tiledmedia Player’s multi-stream capability efficiently streams only what the user sees in their VR viewport.
“We’re extremely excited about IBC 2024 and very much look forward to getting together with partners and customers, while reaching out to new audiences, ambitious TV and streaming providers who are committed to delivering next-level, high-octane entertainment,” says Koenen.
At IBC 2024, Tiledmedia will showcase its solutions at the D2C area of the AWS booth, 5.C90 – please get in touch for a briefing and demo. Or book your slot here.
About Tiledmedia
Tiledmedia is on a mission to change the streaming video industry with our innovative video player. Tiledmedia Player offers peerless video playback capability, highly performant Multiview, and superior VR video quality. Established in 2017, Tiledmedia has a community of customers comprising leading brands, including major sports broadcasters and rightsholders, whose business success relies on providing reliable, engaging experiences to users. Tiledmedia’s Multiview is an enabling, scalable and seamless solution that brings multiple sporting action streams to life. Built from the ground up and dedicated to meeting the complex needs of broadcasters and streamers, Tiledmedia Player is the proven solution for reliable streaming Quality of Experience for any video application, while delivering operational efficiencies. Blue-chip service providers including BT, Sky, China Central Television (CCTV) and NBC Universal among others, have relied on Tiledmedia technology to deliver game-changing viewing experiences.
For media information:
Cynthia Ritchie
White Tiger Communications
[email protected]
+44 20 4518 7555
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