Tomorrow Tiledmedia will demonstrate it’s ClearVR high fidelity VR and panoramic streaming solution in Amsterdam at CES Unveiled . The event is hosted by the Beurs van Berlage in Amsterdam and speakers will be among others Gary Shapiro, President and CEO of the CTA and HRH Prince Constantijn van Oranje of StartupDelta, the Netherlands.
It was a great Unveiling with lots of startups and a nice show floor where we demonstrated ClearVR to a crowd of around 300 decision makers, journalists and large brands. See you in Vegas 2018!
Writing for Videonet, John Moulding has a very nice write-up about the “VR-as-a-second-screen” demo we did with Ericsson and Sky:
Important IBC demos you may have missed
PARIS — Sept. 12, 2017 — DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”); Tiledmedia, a global frontrunner in flexible and affordable, low-latency delivery of extremely high-resolution video content to consumer devices; and Viaccess-Orca, a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience, will demonstrate the latest, most reliable way to deliver best-in-class VR360 audio and video for VR/AR via streaming media at IBC2017, Sept. 15-19 in Amsterdam.
Full release here
Sunnyvale / Rotterdam, Sep 12, 2016 07:00 (GMT+0:00) – Tiledmedia, a leader in tile-based directional Virtual Reality video streaming and NGCodec®, a company focused on FPGA-based video codec development, announced today that they have integrated their solutions to provide a cloud-based encoding service for efficient streaming of 360-degree Virtual Reality video (VR360). Tiledmedia is now able to offer high quality VR360 encoding using NGCodec’s hardware-accelerated HEVC encoder on an Amazon EC2 F1 instance, making the encoding and processing for Tiled VR streaming fast and affordable. The solution will be demonstrated at IBC 2017 in Amsterdam, from 15 to 19 September.
See full release here
Three members of the Virtual Reality Industry Forum (VRIF) – Sky, Ericsson and Tiledmedia – will showcase a real application of Virtual Reality (360 video) synced with live sports at this year’s IBC Show.
The companies will collaborate on an industry-first demonstration that will show how VR (360 video) can be used to enhance the viewing experience and deliver a truly immersive live TV event in the home.
Visitors to the Ericsson booth (Hall 1, D61) will have the opportunity to see what it’s like to be in the dugout when their favourite team scores a goal or at the wheel of a Formula 3 car when it makes that vital overtake, through untethered VR headsets and tablets, seamlessly synced with the main TV screen.
The demonstration will use Viewport-Adaptive streaming technology which harnesses Ericsson’s industry-leading HEVC software encoding technology and Tiledmedia’s innovative ClearVR tiled streaming technology to optimise the video quality to bandwidth ratio.
Content for the demo will centre around premier sports footage including Premier League football provided by Sky and Formula 3 4K HDR footage provided by Ericsson to illustrate different applications of how the technology can be used to complement a traditional broadcast view.
Together, Sky, Ericsson and Tiledmedia will show how the future consumer experience could change with the technology advances of VR (360 video) and how these technologies can truly make content come to life.
Rotterdam, August 29, 2017 – Earlier this week, Tiledmedia joined the VR Industry Forum, VRIF, as an Associate Member. Tiledmedia supports the goals of VRIF: to establish an ecosystem of high-quality, interoperable VR experiences.
Tiledmedia’s CTO Ray van Brandenburg has already started to participate in the discussion on VRIF’s Guidelines, which are scheduled for publication during CES 2018. Representing TNO, Tiledmedia’s Rob Koenen is President of VRIF.
Tiledmedia CEO Frits Klok commented: “I am pleased that Tiledmedia, a TNO spin-off, can now participate in the discussions as well. We are committed to VRIF’s goals, and our hand-on experience puts Tiledmedia in an excellent position to make significant contributions towards achieving those goals. We believe that making VR a high-quality experience is crucial to the success of our ecosystem and that it will grow the market for our products and services. This made the decision to join an easy one”.
Tiledmedia has been selected as one of the Startups to pitch at IBC’s Start-up Forum. See the full line-up of Investors and Startups here.
We will also be present with joint demos at six (!) partner booths, all six, without exception, industry leaders in their field. The details will be revealed early next week. One of them will be our long-term partner Harmonic, who briefly alludes to our joint demo in this press release.
Harmonic’s VP of Video Strategy, Thierry Fautier, wrote an article for CED Magazine based on the work Tiledmedia and Harmonic have been doing together. Quoting Fautier:
“There are several key benefits of VR tiling technology that make it attractive for commercial services. First and foremost, it allows streaming of VR content at a very high quality, using realistic and affordable bitrates. With this method and optimized video encoding, bitrates can be reduced by up to 80 percent without quality loss. Moreover, significant improvements can be made to the quality at bitrates similar to those used by a system that streams the entire sphere.”
Read the full article here.
It feels early, but we’re already picking hotels and flights for Las Vegas in January 2018.
While we spent our time in a hotel suite during CES 2017 this year, we’re now going to have our own presence at the show floor. Tiledmedia has been selected to have a CES 2018 show floor presence at the Holland Startup Pavilion, an initiative by StartupDelta. The Pavilion is in Eureka Park, the most dynamic area of CES.
We are proud to be picked, as the interest for this mission is very strong. The highly successful 2017 CES mission with 30 carefully selected Dutch Startups was headed by Minister of Economic Affairs Henk Kamp, and the Dutch Government’s Special Startup Envoy Constantijn van Oranje. The mission received a lot of press attention and we fully expect that the 2018 event will be the same.
This will be our second mission to Las Vegas, after NAB last April.
And we surely hope that for Tiledmedia, what happens in Las Vegas won’t stay in Las Vegas.
Gearing up for IBC in two months!
Our joint paper with Akamai on optimization of VR delivery will be presented by Tiledmedia’s CTO Ray van Brandenburg in the session called “Solving OTT’s Achilles’ Heel – Scale“, on Friday 15 September at 15:30 in the Emerald Room. This session will focus on delivering immersive media over the top. Rob Koenen will chair the VR and AR – the Production, the Potential and the Pitfalls Paper Session.
Tiledmedia will also be present on quite a number of partner booths with very exciting VR streaming demos – announcements to follow, but we can already note that we will show solutions for immersive media on flat displays and in headsets, and tiled video integrated with immersive audio.
Speaking at The Future of Broadcasting conference on 28 June, Andrew Gower, head of the interactive media research group at BT, spoke about providing significantly higher quality for BT’s experimental VR broadcasts. Digital TV Europe reported:
“[…] another solution is to stream only the part of the field of vision that viewers are focusing on at any one time. Gower said that, in VR, people are typically only looking at a part of the screen. BT has worked with Huawei and Tiledmedia to capture very high resolution video, initially in 8K, to extract out the specific viewpoint of an individual, which is delivered to the viewer instead of transmitting the whole 360° field. ” (full article here)
(This is what we showed at BT Innovation 2017 – see previous post – with Tilemedia’s tiling technology integrated into Viaccess-Orca‘s Virtual Stadium App for the Gear VR.)
Just a quick link – The strongest impact of a Tiled VR demo is on those that have actually tried to stream VR themselves, and know how hard it is to do well. Here’s a response to our demo at BT Innovation 2017: https://www.linkedin.com/feed/update/urn:li:activity:6281384906060767232. (The other system referenced in the post is an edge transcoding system from Huawei)
The French Open is a major tennis event, but also an opportunity for new technologies to shine. Many new Ultra HD technologies were demonstrated there before introduction to the market, and this year, France Télévisions is showing a number of VR demonstrations.
Bernard Fontaine, Directeur Innovation Technologiques, Direction du Numérique de France Télévisions, wrote a blog entitled “Roland-Garros, terrain de jeu privilégié des technos numériques” (“Roland Garros, a privileged playground for digital technologies”). VR is discussed under item 5; for those who don’t speak French natively: The France Télévision innovation teams are already thinking of 2018 and beyond, and are testing the newest VR 360 technologies from American company Harmonic, partnering with the Dutch company Tiledmedia. Their technology encodes the video in “tiles”, which significantly enhances the quality of VR 360 streaming. Visitors are able to watch, on an Oculus Rift, rallies filmed at the French Open by Digital Immersion.
Indeed we hope to move this beyond a technology demo for 2018!
The 6th FOKUS Media Web Symposium (Berlin, May 16-17, 2017) offers the latest insights in internet delivered media such as 360°/VR Streaming, multiscreen interaction, media sync, SmartTV/HbbTV, protected adaptive streaming, related standardization and market developments. It is a platform for international technology experts where the latest developments of web technologies and trends in the creative industry will be presented and discussed. Ray van Brandenburg, Tiledmedia’s CTO, will talk about the challenges of streaming VR with extremely low latency and the solutions being developed today for an audience of experts in the industry, reinforcing Tiledmedia’s role as thought leader in VR Streaming.
Rob Koenen, Tiledmedia CBDO, will give the same audience an update on the VR Industry Forum. Acting on behalf of VRIF member TNO, Rob is the Forum’s President.
Together with partners Viaccess-Orca, Harmonic and Digital Immersion, we showed our low latency tiled VR streaming technology with ambisonic audio and great Blue Man Group content at NAB2017. We used a simulated CDN at first, but later switched over to streaming straight off Akamai’s CDN. Streaming of 8k VR content over a commercial CDN to a consumer device (the Samsung Gear VR) – it worked flawlessly.
This was a true world-first, no one else showed real streaming of 8k VR content. All VR experts that saw the demo were highly impressed.
Getting quality content onto an ever growing number of screens via the internet is a constant challenge for broadcasters. The BroadThinking event organised by the EBU in Geneva on May 3 and 4 discussed topics as 5G, CDNs, streaming technology, interactivity and more.
Tiledmedia’s CTO Ray van Brandenburg explained the different challenges of VR360 video streaming and the current solutions. You can find his presentation here.
At a very successful NAB Show, we showed 8k VR content streaming off Akamai’s CDN at 14 Mbit/s. Everyone liked the demo, but especially those that are in the business of distributing VR content were highly impressed. “This is awesome” and “I’m blown away with your quality – I need a demo in my lab!” were just two quotes from major content providers.
The Blue Man Group stopped by, turning the Harmonic Booth into a chaos and playing with the demo. See the pictures!
We’re honored and proud to be part of this groundbreaking demo at NAB, which is enabled by our tiled streaming technology:
Contact firstname.lastname@example.org if you want to see it!
On March 24, we moved into our new office in the historic “Industriegebouw” in Rotterdam. Our move signals the start of a new phase for tiledmedia. Our focus for April is going to be on preparing for NAB, and on getting the many parties that want to evaluate our technology up and running.